1. Define the target audience for your blog and cater to that audience.
The best way to build a dedicated audience for any blog is to carefully and clearly define its target audience right from the start, and then create content that caters to that audience.
Focusing on a niche audience and developing appropriate content specifically for those people helps to ensure there will be strong interest in your blog's content, plus it makes promoting the blog easier.
The more narrowly you define your target audience, the easier it will be to identify those people, cater to their needs with your content, and reach them with your advertising and marketing messages.
The target market or audience you identify for your online content can be defined using one or multiple criteria, or various demographic characteristics, such as:
-Age
-Club memberships
-Education
-Geographic area
-Hobbies
-Income level
-Marital status
-Occupation
-Religion
-Sex
-Sexual orientation
-Special interests,
Reaching a target demographic on the web is relatively easy (much simpler than doing it using traditional advertising practices in the real world). Carefully designing your online marketing efforts to appeal to your target audience will help set you apart from your competition and pique the interest of Internet users who are inherently interested in what online content you're offering.
2. You are willing to learn,
A blogger should always be ready to learn. I m still a learner. I read a lot of other blogs to gain more knowledge. Mostly bloggers share their experiences so that others can learn from them. So do spend some time to read other blogs so that you can increase your knowledge. I’m sure you are one of those who are willing to learn, and that’s why you are here. But even you achieve few goals and get initial success, don’t quit reading. Reading is an essential requirement which will help you to stay updated with the latest information.
3. Put a unique twist on your blog's topic and content,
It's virtually impossible to brainstorm a totally original topic to blog about. Instead, your primary and ongoing goal should be to continuously develop innovative content and put a truly unique spin on whatever topic you're blogging about.
You, as a blogger, are a unique individual with your own personality. To set your blog apart, be sure to incorporate your knowledge, voice and personality into your blog. This is one of the easiest ways to set it apart from your competition.
You can also set your blog apart by including proprietary information, publishing extremely timely facts or research, or by incorporating your own unique thoughts, ideas, perspective or expertise into each of your blog entries.
Be sure to research how other bloggers and website operators are presenting similar information, and then develop innovative ways to do it better or in a more unique, attention-getting, and memorable way. You'll want to keep constant tabs on what your competition is doing, plus stay up-to-date on trends happening within the blogosphere.
Another important strategy for creating and publishing a successful blog is to develop content that isn't readily available elsewhere in the blogosphere or on the web. The more unique and innovative your content and the better you
target your audience, the easier it will be to build a following.
4. Add new content on a regular basis,
To build and maintain a steady audience, regularly add new content to your blog. Every new blog entry should cater to your blog's target audience, offer content that's perceived as valuable, and build upon previously published content.
For a blog to be successful, you must stay on topic and cater to the wants, needs and expectations of your target audience. This means developing a thorough understanding of who your audience is, then adjusting your focus as trends and demands change over time.
Once you set a schedule for posting new content, it's essential to maintain that schedule, so plan accordingly and don't be over-ambitious. You're better off promising new content once a week then posting twice or three times per week on occasion, as opposed to promising new content daily (or several times daily) and not being able to deliver.
5.Transform your blog into an interactive online community,
Instead of focusing exclusively on publishing content, develop your blog into an interactive online community. Encourage your audience to post feedback and comments, interact with each other, share their ideas, and enhance your content by adding their own information.
Be sure to incorporate a "Share" button into each of your blog entries. Make it very easy for readers to share your content via email, Facebook, Google+, Twitter or LinkedIn. Virtually all the popular blogging platforms offer a widget that makes it easy to integrate a "Share" button into your blog. Doing this can help you build your audience through virtual word-of-mouth.
6. Images
You won’t see an article on my blog without an image. It just doesn’t happen. I know that content is the most important thing for search engines and crawlers, but I’m not writing great stuff so crawlers can read it. I’m writing content so you can read it. And I know that you want pictures.
Your goal isn’t just to add eye candy, though that’s probably a good thing. Your goal is to add strategic images that help your readers, and enhance your content.
7. Structure
This is one of the most-overlooked aspects of an article. In order to communicate a concept, you need to organize your thoughts. Otherwise, you’re going to have a scattered assembly of sentences and statements. That accomplishes nothing.
When you have a structure, it will be reflected in the layout of the article. An article will have headings, subheadings, paragraph breaks, and maybe a bullet point or two. All of these features provide flow for the reader, and make it easy to skim and digest content.
Here’s the model you should follow:
-Introduction: Set the stage for your discussion.
-Make your point. Explain it.
-Make your next point. Explain it.
-Do this for as many points as you have.
-Conclusion: Wrap up the article with a call to action.
That’s the general idea. However, it needs some specificity depending on the type of article you’re creating. In my Advanced Guide to Content Marketing, I discuss 12 structures to help you have an organized approach to virtually any type of content.
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